Hey, coach 👋
Coach More. Admin Less. Download Nothing.
Sammi handles your roster, schedule, payments, and parent comms entirely through text, so you (and parents) never have to use another app.
Why no app?
Because parents do not want another app. And you end up texting them anyway.
Sammi puts schedules, RSVPs, payments, and parent updates directly into SMS, where families already read and respond.
No downloads. No logins. No missed app notifications. Just a simpler way to run your team.
Keep your current tools or let Sammi handle everything.
Either way, you'll coach more and admin less.
Use what you have. Or use Sammi.
Keep it. Sammi plugs right in.
Already on TeamSnap, SportsEngine, or another platform? Keep it. Sammi connects to your existing tools and handles the communication, parent calendars, and reminders automatically. You get the upgrade without the migration.
Sammi can run the whole team.
Sammi is becoming the full team management platform: roster, payments, schedules, communication, stats, all by text. Rolling out through 2026. Join early and grow with us.
Sammi is on it.
While you're at practice, Sammi is at work too. Here's what happens the second you text her.
- Updating the team schedule
- Texting all 14 families about the change
- Updating their family calendars (Google, Outlook, iCal)
- Checking Thursday weather and surfacing a heads up
- Logging the change in your team history
Who's this for
The coach who's also the admin, the messenger, and the bookkeeper.
You're the dad who said yes when the U10 needed a coach, and now you're running practice three nights a week. The travel ball coach with 22 families, three age groups, and a tournament schedule that changes on Friday, 8 pm. The mom-coach who's also the team manager because no one else volunteered.
You didn't sign up to be an admin. You signed up to coach. Sammi takes the admin off your plate so you can do the part you actually love.
Get your team running on Sammi in 10 minutes.
Send Sammi your roster and schedule.
A photo, a spreadsheet, a TeamSnap link, or just a text. She'll read it and ask if anything's missing.
Sammi introduces herself to your families.
She texts every parent a quick hello with what they can text her about. They don't download anything. They don't sign up for anything. They just start getting useful updates.
Run your team by text.
Schedule changes, RSVPs, payment chases, parent updates, player notes. Just text Sammi. She handles it.
Why coaches love it.
No logins, no portals, no apps to learn.
If you can text, you can run your team.
Parents thank you.
No app downloads, no new accounts, no “where do I find the schedule?” Their calendars just stay in sync.
Time back.
The average coach spends 4+ hours a week on admin. Sammi cuts that to minutes.
It scales with you.
One team or three? Rec league or travel? Same interface, same simplicity.
What changes the day Sammi shows up.
- No more answering “what time is practice?” twelve times a week.
- No more clicking through four menus to message one parent.
- No more chasing tournament fees from 12 families by hand.
- No more late-night admin to update next week's schedule.
- More time coaching. Less time managing software.
Built by coaches, for coaches.
We've stood on the sideline. We've sent the 9 pm “practice moved” group text. We've chased down tournament fees from 12 families and lost track of who paid. Sammi is built by a small team with over 30 combined years coaching youth sports, deep experience scaling consumer technology, and the conviction that the team parent is the hardest unpaid job in sports. We're building Sammi to be the one we always wished we had. And we're building more, with the coaches on our waitlist.
Your players' information is private. Read-only access to the tools you choose. Your data is never sold or shared.
Bill Flitter
17 years coaching youth sports. Sports parent. Builder.
Steve Collins
30 years coaching. 3x state champion in basketball. 200k+ member sports community.
Launching Summer 2026
Join the waitlist to lock in founding coach pricing. Special rates that stay yours for life. Free during beta.
- ✓Early access before public launch
- ✓Founding coach pricing for life
- ✓Free during the beta
For coaches
Questions, answered.
- She can, or she can work alongside it. Your call.